Chile – Eristoff

Urban Edition

Challenge

Eristoff, a vodka by Bacardí aimed at young, university-aged consumers, released Urban Limited Edition, range of four flavored vodkas. Featuring Original, Blood Orange, Black and Gold, each bottle was inspired by a particular urban cultural style. Eristoff came to DAf to find a unique territory for Eristoff to build upon, serving the brand to launch Urban Limited Edition and raise awareness amongst consumers.
Client
Bacardí
Capabilities
Key Visual

Music Videos

Social Media
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Solution

DAf had previously worked with the brand to create Eristoff Live, an online virtual festival inviting reggaetón and trap artists to perform on Instagram Live, at a time when the pandemic had completely closed bars and clubs. Given the cultural relevance of this music style among young, local consumers, DAf proposed the brand continue driving these collaborations, coupling four artists with the four bottles in the Urban Limited Edition range and filming short music video inspired clips with each. Supported by the claim “Este Invierno, el Lobo Cambia de Piel”, the material glorifies the change of packaging undertaken by the Eristoff wolf in this limited edition.

The roll-out would be three-fold: The first phase launched the range itself. The second would present short music videos of the four artists, with their respective Eristoff bottle. The third phase would involve live performances shown via IGTV, cross-posted by each artist to their fanbase.

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Promo Videos

DAf created 6” videos for YouTub and 15” for Instagram featuring each bottle and artist. Four stages were created, each with a color palette and design corresponding to an Urban Limited Edition bottle. The lighting design was an important link to the cultural world of reggaetón and trap music, being instantly recognizable to fans of this music as part of its visual language. Each artist gave life to their stage, performing and introducing their bottle, along with the claim.

Performance Videos

At a later stage in the campaign, performance videos featuring each artists were released, allowing consumers to immerse themselves in each style, accompanied by Eristoff.

Key Visual

The key visual shows the four bottles together, the original variety slightly to the front. To the back are the lights and smoke associated with reggaetón/trap culture.
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Social Media Content

DAf created a range of pieces in different formats for social media, including posts, capsules and stories.

Urban Limited Edition.