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DAf had previously worked with the brand to create Eristoff Live, an online virtual festival inviting reggaetón and trap artists to perform on Instagram Live, at a time when the pandemic had completely closed bars and clubs. Given the cultural relevance of this music style among young, local consumers, DAf proposed the brand continue driving these collaborations, coupling four artists with the four bottles in the Urban Limited Edition range and filming short music video inspired clips with each. Supported by the claim “Este Invierno, el Lobo Cambia de Piel”, the material glorifies the change of packaging undertaken by the Eristoff wolf in this limited edition.
The roll-out would be three-fold: The first phase launched the range itself. The second would present short music videos of the four artists, with their respective Eristoff bottle. The third phase would involve live performances shown via IGTV, cross-posted by each artist to their fanbase.