Faith and Future
Firetree Family Vineyards
The Jimenez family fell in love with the idea of owning a vineyard and making wine, and when they found the perfect spot in Napa they knew it was time to make the dream reality. They called on DAf to discover and shape a brand identity for their new venture, including storytelling, logos, brand guidelines, and packaging for its first two wines, from illustrations to copy.
Turning Dreams into Reality
DAf immersed itself in the clients’ story to craft an identity rooted both in their personal journey and in the land they chose for their vineyard. This foundation allowed the brand to differentiate itself through authenticity, heritage in the making, and emotional depth. From this narrative emerged the tagline Fidem et Futurum (faith and future), along with storytelling, label copy, visual language, and comprehensive brand guidelines.
Planting the Roots of the Brand
By embracing the deeply personal origins of the project, we revealed the elements that make the brand truly unique, transforming aspiration into a cohesive visual and verbal world. The result is a young winery with a presence designed to dazzle, grounded in purpose and built to grow into its future.