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Familia Torres
Video, Social Media Content
Familia Torres wanted to update the video shown to over 80,000 visitors to their Pacs del Penedès winery before they embark on their tour. It needed to reflect the modern day pillars of the brand and project an image focused on the earth, consumers and the winery's ability to unite tradition with innovation.
By shooting in several locations in Spain, Chile and California and including five generations of the family, we successfully brought to life the secret of Familia Torres: a deep connection with the land and an unrelenting passion for quality that transcends generations and traditions and embraces innovation. The 14 minute film is shown to visitors in the Penedès micro-cinema in multiple languages. We used 20 second edits from the corporate film to create 12 posts for Instagram.
An appreciation of the land and a love of quality speak to both tradition and modernity. Telling the story in the correct way allows us to embrace both.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
