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Firetree Family Vineyards
Brand Strategy, Brand Design
The Jimenez family fell in love with the idea of owning a vineyard and making wine, and when they found the perfect spot in Napa they knew it was time to make the dream reality. They called on DAf to provide a brand identity for their new venture, including storytelling, logos and brand guidelines, and to design the packaging for its first two wines, from illustrations to copy.
DAf got to know the clients in order to craft a brand identity rooted in their personal story as well as the location they chose for their vineyard. This strong foundation allowed us to develop the tagline Fidem et futurum (faith and family), create storytelling and write copy for the wine labels as well as designing visuals from the logo itself to the brand guidelines.
Getting deeply personal allows us to find a brand’s unique identity.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
