Global Website

Strategic Workshops

DAf planned and carried out a series of interactive workshops with key stakeholders in each of the five main markets, representing Spain, France, Germany, the United States and the United Kingdom, as well as traveling to Spain to work in-person with the home team. Using an interactive format that allowed representatives of each market to dream big about the future website and clearly communicate their needs, we were able to understand where these needs overlapped and where they diverged in order to tailor the final result to each market while maintaining a cohesive overall feel.

Website

Within this framework, we also took into account the different market realities, both in terms of different products offered and legal requirements of each country, such as Evin’s law in France, which strictly controls how alcohol is advertised, including limitations on what can appear in photos. Local markets can upload their own content to announce upcoming events and market-specific recipes, and we also built in integration with e-commerce where available.

We then worked to build the content for each of the sections based on Freixenet’s existing content and databases. In tandem with developing the architecture, we also worked on the look and feel together with a local creative agency, and also on the messaging of the website, hammering out the precise phrases to best communicate the overall spirit of their brand, which they express as “Celebrate la vida.” Our talented team of programmers developed the graphics and animations for a unique user experience with an elegant rolling bottle that appears on screen.

The resulting website, which serves the 22 markets, is sparkling and stylish, like the wine itself, and follows the global guidelines, with adaptations for local contents and products.