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Frontera
Key Visual, Video
With the biggest music event of the year fast approaching, Frontera came to DAf for help for an equally dynamic campaign. This year, as an official wine partner of the Grammys, the brand would be sending influencers to the big event to promote the partnership by showcasing their own experience. To do so, however, required a bit of help. So, in addition to a local partner, they sought DAf’s help in creating eye-catching visuals and videos.
Frontera Wines has made its presence known over the last five years. One prime example of this the brand becoming a partner of the world-renowned GRAMMY Awards in 2022. Now, in order to promote this partnership, and make it more meaningful to consumers, Frontera teamed up with DAf and a local partner to spread the word in a fun new way…through a group of influencers. In the weeks leading up to the big night, DAf created videos and images capturing all of the glamour and elegance of the Grammys, to both build excitement and promote Frontera Wines. The brand sent a group of micro-influencers to the award show for a weekend full of activities. Each influencer documented the experience, showcasing the fun and glamour from their individual point of view and sharing it with their followings. The result? A successful engagement rate of 47%.
Sometimes the best stories are told first hand.
Eristoff
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
