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Alpaca
Key Visual, Video
This Chilean brand of wine had performed well in Japan, without ever launching a campaign. Here they asked DAf to develop a campaign to spread the word about enjoying their wine in casual settings in other parts of Asia.
We developed an accessible, strategic campaign showing people enjoying Alpaca in everyday moments, making wine more accessible for home consumption as well as cocktails, using region-specific intel and cultural, decorative and gastronomic touches.
Research and using strategic global thinking help brands to expand into the hearts and minds of faraway target markets.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
