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AmiChile
Web, Video, Photography, Brand Design, Campaign Toolkit
AmiChile, the Chilean mussel growers’ association, approached DAf with a big ask: to put these shellfish, locally known as choritos, top of mind and increase domestic consumption.
DAf undertook extensive research to understand the current situation, then proposed a multi-pronged nationwide campaign featuring out of home, radio and digital. We created branding, photography and a campaign video around the tagline Hay Choritos!, highlighting choritos’ Chilean-ness, ease of preparation and versatility. The on-going digital campaign involves collaboration with food influencers and the creation of HayChoritos.cl as a central hub for culinary inspiration.
Through in-depth research of local markets, we are able to design high impact approaches that captivate consumers.
Familia Torres
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
