Client |
Viña San Pedro Tarapacá |
Capabilities |
Brand Video |
Viña Tarapacá’s tradition is synonymous with its beautiful home, the casona, an icon of the brand seen in previous campaigns and emblemized on the packaging. The solution was to use the word “home” as a bridge that guides consumers from Viña Tarapacá’s revered legacy to its pioneering future. We now focus on Viña Tarapacá’s home in the context of its purpose — the magnificent natural clos surrounding the house, and why this area is an essential refuge for native endangered wildlife.
“Home of Biodiversity”, the campaign in support of their purpose, shows the abundant nature of the clos and its connection to the vineyard. The film was shot entirely in the clos itself. An endemic Chilean hawk guides us, from the iconic casona through the vineyards, as we encounter different fauna and flora on the way. The animals on set were filmed with all necessary security and safety provisions in place, ensuring their comfort at all times.
