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Cono Sur
Video, Key Visual
Cono Sur sought to elevate its Organic line beyond the generic codes of the category. While organic wines are often communicated through educational messages and predictable visuals, the brand wanted to shift the narrative from information to desire, highlighting not only how the wine is made, but why it matters to the consumer. With more than 400 certified organic hectares and one of the largest organic portfolios in the world, Cono Sur saw an opportunity to lead the conversation and become the top-of-mind reference for organic wine. The challenge was to create a bold creative idea capable of differentiating the brand, expressing its exceptional taste and sustainable spirit, and positioning Cono Sur Organic as the wine chosen by nature- and by people.
DAf reimagined Cono Sur Organic through a world where nature leads the story. Inspired by the butterfly, symbol of purity and transformation, we created a visual journey that captures the effortless harmony between craftsmanship and earth. The campaign film blends organic textures, soft motion and natural light to reflect the wine’s essence: authentic, delicate and alive. Every frame feels like a breath of nature, turning sustainability into beauty and taste into emotion. Through this elegant and minimal expression, Cono Sur Organic transcends the organic category and becomes a statement, wine made by nature, chosen by people.
Cono Sur Organic redefines what it means to be sustainable, turning nature into emotion and craftsmanship into beauty. Guided by the butterfly, the brand captures harmony in every detail, proving that true elegance can be both natural and irresistible.
1000 Stories
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
