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Gruppo Italiani Vini
Video, Key Visual & POS
Full of tradition and flair that dates back to 1928, Cavicchioli is an Italian sparkling. Our challenge was to capture the wine’s youthful energy, without losing sight of the style and grace that comes from nearly 100 years of Italian winemaking.
Inspired by the bottle, we crafted a highly artistic and conceptual brand video featuring an explosion of flowers, vibrant colors, dance and music. We nurtured the brand’s Italian heritage trhough classic style; sleek shapes, a pyramid of glasses and a pair of colorful stilettos, oozing finesse. For the key visual, we established the claim, “Life is sweet”, in a vicente lettering, illuminating the playful nature of the wine and drawing a direct correlation to the “sweet” side of life.
Packaging can be an ideal starting point from which to let our imaginations fly.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
