Client |
Mandarin Oriental |
Capabilities |
Brand Strategy |
DAf’s experience in the wine and spirits industry means the agency is very comfortable handling luxury codes. For the launch of Mandarin Oriental, Santiago, our approach was to combine traditional PR tools with the same creativity backed in strategy for which we are known. In this way, as with all our work, we first developed a creative concept to inform each touchpoint; a process a classic PR agency might not necessarily pass through.