Signature Winemaking is a storytelling that traces Bodega Norton’s growth from small producer of red wine in 1895 to the family-spirited international winery that it is today. It tells the tale of a signature… “BODEGA NORTON”… first emblazoned on the winery’s barrels by Edmund Norton himself in 1895. Even though the winery is no longer run by the Norton family, the Signature Winemaking story explains how each member of the team, from 1895 to the present day, has adopted the Norton signature as though it were their own.
We’re told about an “immortal signature” that lives on through those who pick the grapes, work the land, ferment, crush, blend and care for the wine as it ages and matures in the winery’s cellars. We’re told about a signature that connects “history with terroir, talent with passion”, and we understand that the Bodega Norton signature is the unbreakable bond of a team that will forever remain united in the pursuit of exquisite craft.
DAf’s creative writers worked closely with the Bodega Norton team in the development of this storytelling, fine-tuning the structure, tone and content at every stage. We wrote a storytelling that champions a collection of quality wines, not just a single, entry-level classic; a storytelling that places emphasis on teamwork, terroir and quality winemaking. It’s a story designed to change national consumer perception and celebrate more than 120 years of winemaking expertise in just two minutes. Enjoy!
At the foot of the imposing Andes Mountains, in the lofty surroundings of Luján de Cuyo, Mendoza, Argentina’s finest winemaking territory, our passionate team begins to write… Grape pickers firmly carve out an “N;” cellar hands solidly engrave an “O;” winemakers boldly emboss an “R.”
With each letter, T… O… N… we remember the pioneering act of British explorer, Edmund Norton, who in 1895 first emblazoned his signature across our barrels. We think back to 1989 and the dynamic vision of Gernot Langes-Swarovski, a renowned crystal powerhouse from Austria, who fell so deeply in love with our expressive terroir that he vowed to share the riches of our cellars with wine lovers all over the world.
And as we continue to scribe, we are inspired by Langes-Swarovski’s son, Michael Halstrick, and his determination to realize his father’s dream. Under his leadership, our six-letter surname has turned into a spirited signature of strength and vitality, traced on papers, barrels and bottles, immortalized in the daily actions of award-winning winemakers, grape pickers, agronomists, cellar hands and managers. We are a vibrant collection of estate-grown reds, rosés and whites, sparklings, classic favorites and iconic Malbecs.
More than a name, BODEGA NORTON is an immortal signature that connects history with terroir, talent with passion. It’s a verifiable truth; a commitment to past, present and future, making us who we are. Together, we are Bodega Norton… a family-spirited team, dedicated to Signature Winemaking.