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Viñamar
Key Visual, Digital Strategy & Content
This aspirational sparkling wine brand needed a strategy to encapsulate its identity as being unique, innovative and high-desire while exclusive. They came to DAf asking us to rethink their digital strategy to make their brand top-of-mind with their target, improving brand image and engagement.
We created an up-to-date strategy for the brand, shooting photography and videos featuring their wine at their Moroccan-style mansion, as a kind of FOMO for viewers who might not yet be consumers, and also developed a key visual with that same ethos. We also created videos keeping in mind social media trends, like ASMR and GRWM (get-ready-with-me) videos and worked with the occasional influencer, content producers and co-branding deals to bring them to the next level.
Building a digital strategy that finds the common ground between brand pillars and current trends.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
