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Root 1
Video, Key Visual & POS, Social Media Management
US producer Winebow needed to both reposition their existing sustainable Chilean wine range, Root 1, and also needed a full creative campaign for their new bag-in-box red blend, GEA, aimed at environmentally conscious millennials and urban professionals.
Pulling together the importance of the brand’s origin and ethos, we developed a positioning and creative campaign that brings them together, leading with the tagline: Deeply Chilean, Wildly Sustainable. With this, we created visuals that combine lifestyle with the wild power of the Chilean landscape, featuring llamas roaming the mist-covered Andes and grapes growing just kilometers from the Pacific Ocean along with casual moments of people enjoying the wine.
Bringing a brand’s message to market with immersive visuals and a razor-sharp tagline makes for a solid first impression.
Accolade Wines
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
