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LeVecke
Packaging Design, Brand Strategy
LeVecke, an important player in private label creation and a large wine, beer and spirits producer and distributor, came to DAf with a massive undertaking: to design packaging for 11 new private label spirits for their pitch to a major US retailer. Each needed to have its own style appropriate for its category and competition..
DAf acted as a strategic advisor, advising the client on how to broach this pitch, including defining the portfolio. We then developed each product, selecting a name and crafting storytelling to create each brand’s individual identity. From this base, we designed moodboards to identify style and color palette, then delved into dry goods design, choosing the bottles and designing the labels, capsules and closure strips.
Even when the client is the same, each product is an individual, requiring its own brand identity and design.
João Portugal Ramos
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
