Private Label Creation
LeVecke
Packaging Design,
Brand Strategy
Client Need
LeVecke, an important player in private label creation and a large wine, beer and spirits producer and distributor, came to DAf with a massive undertaking: to design packaging for 11 new private label spirits for their pitch to a major US retailer. Each needed to have its own style appropriate for its category and competition..
DAf's Response
DAf acted as a strategic advisor, advising the client on how to broach this pitch, including defining the portfolio. We then developed each product, selecting a name and crafting storytelling to create each brand’s individual identity. From this base, we designed moodboards to identify style and color palette, then delved into dry goods design, choosing the bottles and designing the labels, capsules and closure strips.
Takeway
Even when the client is the same, each product is an individual, requiring its own brand identity and design.
