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Casillero del Diablo
Web, Video, Key Visual, Point of Sale
Casillero del Diablo came to DAf once again to promote the newest version of its collaboration with the storied Manchester United football team, which revolves around a contest to win free travel to England and a chance to play at Old Trafford.
We created a world where pulling a bottle of Casillero del Diablo wine off the shelf opens a portal to the famous pitch itself. We also interlaced the message about being a legend and the opportunity to play at Old Trafford with graphics that call to mind the white lines on a football pitch which form part of the text of the tagline “The Way to Be a Legend,” and indicate the path to follow to get there. For POS we created a disruptive stopper, a 3D soccer-gloved hand holding the wine bottle.
A new look at a returning favorite.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
