Client |
Familia Torres |
Capabilities |
Brand Video |
Catalan for “Purgatory,” the wine is named after the story of Benedictine monks. During the 18th Century, they were sent to this isolated land as a punishment for not obeying their order’s rules. Part of their grueling manual work they undertook there was to produce wine to send back to their monastery. Drawing from this evocative story, DAf developed a brand video narrated by Miguel Torres Maczassek and Joan Francsec Farré, Purgatori estate manager. Both men have strong emotional and family connections to the land and their perspectives explore the historical and personal viewpoints that make this estate so memorable.