Client |
Viña San Pedro Tarapacá |
Capabilities |
Brand Video |
DAf investigated how environmental NGOs communicate bold messages in intelligent, concise and captivating ways. The campaign claims “Raise Glasses, Not Sea Levels” was born of this exploration; a central message that avoids lament or despair, but inspires consumers to take action and join the cause by raising their glasses, becoming informed and making a difference.