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Accolade Wines
Naming for NPD, Packaging Design, Key Visual & POS, Brand Strategy
Australian group Accolade Wines asked DAf to create new packaging designs for their Anakena range, and devise a fresh brand strategy, naming, storytelling and creative for the line. The challenge was to find a way to unite Alto Cachapoal in central Chile, for the terroir of their wine with the Easter island birdman that graces their label. Their end goal was to increase distribution to build the brand in the US, Canada, Latin America, Japan, Korea and China, and relaunch completely in Europe.
We researched and brainstormed to find the nexus between the two locations of Alto Cachapoal and Easter Island, and arrived at their volcanic origin. We then focused on the beautiful imagery and strength of volcanoes to inspire our packaging design and creative, focusing on the terroir while crafting an impactful storytelling. To pull millennials into the tale, we leveraged that stop-at-nothing attitude of the brand. We also designed six new wine labels using the volcanic color palette, jagged silhouettes of the Andes and in some places gold foil, always alluding to the fiery origins, using namings from indigenous Chilean languages, and under the creative phrase “Profound Wine Grown from Chile’s Volcanic Soils.”
Finding the common point between two disparate elements makes a brand story shine
1865
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
