Client |
VSPT Group |
Capabilities |
Launch Video |
Under the umbrella of the Borgota style of wine, we decided on the name Ritmo (rhythm in Spanish) to speak to what the wine delivers to any occasion, a certain Latin flavor and way of life, which includes the use of Spanglish, a creative blend of the best of English and Spanish that creates a new communication style. This can be seen in the claim, which is “Live the Latin Pasión.” Three varieties of Ritmo were developed, a rosé, a brut and an extra brut, each made in Chile from traditional Moscatel grapes. This sparkling wine is intended for export markets.