Live the Latin Pasión

Challenge

VSPT, a client with whom DAF has a longstanding relationship, saw in the rise of the pandemic, a change in the way people were drinking sparkling wine, shifting from infrequent big-name celebrations to everyday occasions. In that, they saw an opportunity to stake their claim in the sparkling market, which could put them on the map among other sparkling wines from different origins. The idea was for their wine to have its own sense of place, and be intimately linked to what we call latinidad, or expressive of the Latin culture.

Launch Video

To express the essence of Ritmo, we traveled to the walled, colonial city of Cartagena, Colombia to film scenes showing full expression of this sparkling wine as being perfect for casual get-togethers with friends. Revelers are seen stepping out of a taxi, in groups of friends, on the coast and at a DJ rooftop party. The bottles are also shown against a bubbling background of the wine itself.

Key Visuals

The key visuals show the condensation-covered bottles at the seaside, on large blocks of translucent ice with colorful tropical flowers and a, bright cloudy sky in the background.

Photography

We captured the essence of Ritmo as youthful, positive and celebratory, while being fresh and fun in a series of photos of people enjoying or carrying the bottle, as well as shots of the bottles and glasses on blocks of ice and with colorful flowers in the background