Ritmo

Challenge

The creation of a new sparkling wine is not enough. To catch a consumer’s eye, VSPT, with whom DAf has worked for many years, wanted something that would encapsulate the very core of Latin American culture, spirit and festiveness for its new Borgota-style sparkling wine.

Branding

Drawing from the movement and brightness of Latin American culture, we developed an identity for the three types of sparkling wine under the new classification of Borgota. We used the exuberance of nature and botanical themes, combined with the rhythm of this part of the world, to create an identity for these sparkling wines that are consistent with its personality and attractive to its younger audience who may be new to the experience of drinking sparkling wine, as a beverage for day-to-day celebrations.

Packaging Design

To make it stand out from the crowd, we approached the packaging of Ritmo with a three-pronged approach. The first consisted of a bespoke bottle, with a raised monogram seal on it with an interlaced R and O for the first and last letters of Ritmo, inside a larger circle with dots around it representing the bubbles.

The second prong, and the central pillar of the wine’s identity features a crewel-style embroidery called needle painting, using different Latin American botanical and natural motifs in blended, shaded colors. This style of embroidery is closely connected with Latin America, and the label art was stitched by a local Chilean artist to express the rhythmic, expressive Latin American culture imbued into this wine. The labels are printed with a 4-color process on cotton Cuvee Sable paper, with over-embossing and a glossy, textured finish to show the texture of the embroidery.

Lastly, foil capsules in diagonal stripes reflect the maritime joy of the South American coast, with the freshness of sandy beaches and palm trees, mixed with metallics that speak to luxury and the elegance of the sparkling wine. The foil caps reflect each bottle’s color palette and reinforce brand recognition.

Each of the three varieties has its own color palette shown in the embroidery we designed and the foil caps that coordinate with them. Rosé, Brut and Extra Brut each have their own treatment to suggest the flavors and sensations contained within.

Brand Book

We not only created the packaging for Ritmo, but also created a brandbook to establish the visual codes for the brand and launch materials.

Making Of

In the making of video local needlework artist Javiera Ballacey explains how needle painting—the Latin American style of embroidery—was used to illustrate the three Ritmo bottle labels to communicate rhythm, movement and elegance. The designer, Enzo Morales also explains how the use of the label together with the original bottle he designed transmits the dynamic, vibrant nature of that movement. They highlight DAf’s unique take on using an age-old artform to represent something new and refreshing.

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