Client |
Winebow USA |
Capabilities |
Brand Video |
DAf identified the Root: 1 consumer as someone who likes to share quality wine with friends and loved ones, but also wants to make good, sustainable purchases while doing so. This customer cares about the provenance of their wine and wants to see evidence of a brand’s environmental commitment. Based upon this we developed a positioning and creative that brings together Root:1’s origin and ethics, leading with the tagline: Deeply Chilean, Wildly Sustainable.