Smoked in Perfect Time
Multi X
To present its value-added salmon business across global channels - from trade fairs to key accounts and end consumers - MultiX sought a film capable of conveying leadership, craftsmanship, and trust at a glance. The objective was to discover a narrative that would communicate superior quality from origin to table, rooted in ownership of raw materials and decades of expertise. Set against the pristine landscapes of Chilean Patagonia, the story begins where purity, tradition, and technological precision converge, shaped by more than 25 years of experience and the rigorous standards of the Japanese market.
Pure Origins
At the heart of the story lies the MultiX Smokehouse, not a brand but a proprietary process that defines the company’s added value. The film reveals the five essential stages that transform the salmon into a premium smoked product: harvesting, curing with salt from the Atacama Desert, smoking with Chilean oak, precision slicing, and careful packaging. Each step ensures optimal quality throughout distribution, demonstrating how tradition and technology coexist within a meticulously controlled system.
Five steps, one philosophy
By initiating smoking within the first 24 hours after harvest, freshness is preserved at its peak, ensuring a product that retains its natural integrity while achieving exceptional flavor. This rapid, controlled transformation helps differentiate MultiX from conventional processors, positioning the company as a master of large-scale artisanal production.
Harvested, cured, and smoked within 24 hours
By delivering both cold-smoked and hot-smoked formats - with a strong emphasis on chilled products - the brand has become a preferred choice for retailers and consumers alike. From the icy waters of Patagonia to dining tables across North America, the journey illustrates a seamless cold chain and a commitment to excellence at every stage.
From Patagonia to your table
Visually, the film balances product heroism with human connection, a contrast which, from the raw beauty of Patagonia to refined culinary moments abroad, culminates in a brand narrative designed to dazzle stakeholders and customers alike, affirming MultiX’s leadership in value-added salmon.