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Don Melchor
Video, Key Visual
Chilean Brand, Don Melchor, a wine produced by Concha y Toro came to DAf to create a visual narrative for 'The Art of Composition'- their project designed to accompany immersive tastings of its Parcel Series from the 2022 Vintage. This series of vintages is produced from grapes grown in seven different parcels of land each with its own unique attributes reflected in the qualities of the wine.
To reflect this uniqueness, we created seven AI-generated visuals and a short video, each one evoking the essence of each parcel. Grape vines rise from richly textured soil, surrounded by the fruits and aromas present in the wine- an elegant fusion of realism, color, and imagination.
Designed for events and guided tastings, this series brings the nuance of each parcel to life, deepening the experience through storytelling and visual artistry.
With a touch of realism and a trace of creativity, we reach a blend of something vibrant and whimsical.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
