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Montes
Key Visual, Photography
Montes, one of Chile’s most renowned wineries, sought to create much more than just a great design for their fine wines selection- a range that has evolved over many years, including multiple vintages and limited editions. They needed a conceptual narrative that defines them as unique, inspiring and sensory experiences; a story that connects with the emotional, aspirational and divine. While each wine holds its own personality and story, there was room to create a cohesive visual thread linking them as part of a single fine wines collection. The challenge was to elevate the perception of this top-tier selection, encapsulating the craftsmanship, heritage, and artistry behind each bottle, while ensuring the range stood apart from Montes’ broader portfolio. Montes were looking for the identity to resonate with discerning wine collectors and connoisseurs globally, reflecting both exclusivity and timeless elegance.
With the chosen name “Divine Collection” for their fine wines selection, DAf helped elevate it as a storytelling opportunity, drawing inspiration from Montes’ legacy, the artistry of winemaking, and the concept of divinity as something eternal, unique, and almost untouchable. We developed a line and visual universe that positioned the collection as a timeless work of art- each bottle an artifact, each label a piece of visual poetry. The creation blended: - A premium logo - a chromatic palette and elegant, modern fonts to heighten the visual sophistication. - Cohesive look - a design framework adaptable across vintages, allowing the collection to grow while maintaining brand unity. Visuals were crafted to work seamlessly across print, digital, and point-of-sale, with a focus on cinematic images and high-contrast lighting to highlight the richness of the labels and bottles.
The “Divine Collection” successfully positioned Montes’ premium range as a unified, iconic offering- elevating its presence in both domestic and international markets. By building a consistent visual language rooted in premium craft, we not only strengthened brand recognition but also created a timeless identity that can evolve with each new release. The result is more than just a design- it’s a collection that invites wine lovers to appreciate Montes not just for the taste, but for the artistry, heritage, and divine inspiration bottled within.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
