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Casillero del Diablo
Social Media Content, Campaign Video, Idents
After seeing the results for the campaign DAf created for their red wine with the fifth iteration of their Wine Legend Campaign, using the George Harrison song “Got My Mind Set On You,” the client wanted to apply the same song but a different look and feel to a campaign for their white wines.
We knew that the visuals used for the reds, devilish and carmine were not the territory for this white wine campaign and turned them on their head, focusing on splashy, watery visuals, bubbles and diaphanous fabrics and energetic dancing, above and below water, and reimagining the devil’s visage in an aqueous form.
You’ve lived the legend, now find out who’s behind it. Take a look behind the scenes and hear from the people responsible for the making of the Wine Legend White Wine campaign.
It’s never too late to shine light on a classic.
Wines of Chile
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
