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1000 Stories
Point of Sale, Key Visual
American wine brand 1000 Stories asked DAf for a new key visual for a creative upgrade that remained faithful to the brand’s style. We needed to incorporate several key elements of the brand’s story, including a new call to action, into one simple image that would be easy for consumers to recognize as 1000 Stories.
DAf used a classic 1000 Stories color palette and background together with the brand’s bison image. We added a twist by designing the bison out of wood from bourbon barrels, which are a key part of 1000 Stories’ aging process, and composed a new call to action, “Uncork your next chapter”, that incorporates a suggestion to consumers and gives a nod to the brand’s name.
Incorporating known brand elements acts as a bridge between previous resources and new creative pursuits.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
