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Casillero del Diablo
Video
Having laid the groundwork to present the story of The Wine Legend in previous years, Casillero del Diablo was ready to chart a new path and focus on making an emotional connection between consumers and the legend. The question was how to do just that while respecting the story of previous campaigns and the brand itself.
DAf worked in collaboration with the client, using a well-known song to grab consumers’ attention and adding the territory of dance as an example of the kind of self-expression that allows individuals to themselves become legendary. By staying true to the brand’s imagery, including elements like sparks, fire and rich red tones, this evolution of the campaign manages to be both cohesive and groundbreaking.
Once the foundations and story are strong, we can focus on making an emotional connection with consumers.
Familia Torres
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
