Web Design and Development

Challenge

Viña Leyda is a pioneer in the Leyda Valley, having established the first vineyards in this region in 1998. Since then, Leyda has garnered a reputation as a specialist in cool coastal climate wines and as the most awarded coastal winery in the country with a brand essence intrinsically linked to the coast. However, their online communications, while authentic and educational, didn’t reflect the brand’s core attributes. DAf was charged with designing and developing Leyda’s new website, leaving consumers in no doubt as to their cool coastal credentials.

Client	VSPT Wine Group

Capabilities	Web Development Photography

Solution

Studying the brand, DAf saw that Leyda’s search for a place to call their own was essential to their identity. Having found it in the Leyda Valley, the brand developed a specialty and confidence that many—brands and individuals alike—aspire to. From here the concept “Cool Coastal” was identified, as a way for Leyda to position itself as both expert and inspiration to a target with an interest in discovering wines with a particular philosophy and quality.