Fuji Whiskey

Challenge

Our client Winebow, a US-based wine importer and distributor once again came to us seeking a creative way to keep the high-desire Fuji Whiskey—a Japanese-made whiskey that uses the more than a century-old takamine process—top of mind for its sales team.

Newsletters

In addition to being made using a traditional Japanese process, Fuji Whiskey is the distillery closest to its eponymous mountain, and uses the ultrasoft snowmelt water, filtered through the environment for 50 years before being used in the whiskey’s production. To bring these details to the fore, these 12 newsletters exhibit short texts that highlight the history, origin and characteristics of the whiskey, overlaid on artwork that incorporates sumi-e, Japanese scripts, and an airy, ethereal Japanese aesthetic that includes Mount Fuji and the Chureito pagoda from which it is often viewed.