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Wines of Chile
Brand Strategy, Brand Design, Brand Book
The Chilean winegrowers’ association Wines of Chile approached DAf to modernize their brand and make it more appealing to a wider audience while communicating their values of sustainability and origin.
We provided a cohesive brand identity using clean fonts and a gradient color palette that incorporates the colors of Chile’s wine valleys and varieties. We also created a monogram for Wines of Chile’s common abbreviation WoC, to ensure brand consistency and identity.
Carefully selected design choices are key to communicating a company’s identity and can provide a refreshing update while maintaining its essence.
Osborne
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
