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Wines of Chile
Brand Strategy, Brand Design, Brand Book
Chilean winegrowers’ association Wines of Chile approached DAf to modernize their image to better connect with a broader, global audience- from dedicated wine professionals to everyday consumers. Their goals were twofold: 1. Modernize their brand identity, making it more visually compelling while communicating values like sustainability, origin, and diversity. 2. Revamp their website to reflect this new image and turn it into a content-rich digital hub that serves both the wine industry and the general public.
We began by crafting a cohesive new visual identity for the brand. Clean, contemporary fonts paired with a gradient color palette inspired by Chile’s wine valleys and grape varieties created a sense of modernity and place. To strengthen brand recognition, we also designed a stylized monogram for “WoC,” the commonly used abbreviation of Wines of Chile.
Once the identity was in place, we carried it through to the digital space with a complete website redesign. Our goal was to create a modern, editorial-style platform with streamlined navigation, lifestyle-focused content, and a user-friendly experience. We implemented macro photography, botanical illustrations, and multilingual support (Spanish, English, Portuguese), making the site a global gateway to Chilean wine.
Both the new brand image and the remodeled website elevate Wines of Chile’s positioning- from trade-focused association to a storyteller of Chilean wine culture, appealing to everyone from casual drinkers to sommeliers. Carefully selected design choices are key to communicating a company’s identity and can provide a refreshing update while maintaining its essence.
A modern image deserves a modern platform. From brand identity to digital experience, DAf delivered a unified vision for Wines of Chile that reflects both their heritage and their ambition to lead the future of Chilean wine on the global stage.
Osborne
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
