Wise Wolf
Vinarchy
Accolade Wines came to DAf with its line of carbon-neutral wines in 95.1% recycled packaging and 100% post-consumer recycled glass called Wise Wolf. They asked us for a new take on the topic, while avoiding generic sustainability visuals.
A fresh visual approach to carbon-neutral wine
Using recycled items in their purest and most beautiful form, paper becomes a bed of confetti and broken glass, a glistening crystalline backdrop. We discovered that stop motion would create video content, where each of the three bottles emerges from below. This also created casual lifestyle photography that differentiates Wise Wolf by harmonizing elevated visuals with a more premium expression of recycling.
