Chile – Toro de Piedra

Written in Stone

Challenge

Viñas Requingua came to DAf to update the brand communication for their well-established, high performing Toro de Piedra line of wines. As the pandemic was starting to ease, and people were resuming their normal lives, the vineyard wanted to reiterate its quality as premium and eternal, and especially to reinforce customer loyalty to their Gran Reserva wine.
Client
Viña Requingua
Capabilities
Brand Video

Key Visuals
Full Width Pic

Solution

Taking into account the winery’s name as well as the winery’s icon, a bull carved from stone, DAf crafted the tagline “Written in Stone” to encapsulate their wine’s quality and dependability, capitalizing on the word stone that is in its name in Spanish (piedra), which communicates a permanence, uniqueness and the preciousness of something that is carved into hard rock.

Full Width Pic
Full Width Pic

Brand Video

The campaign film—made with 3D animation—is serious and authoritative, starting with textures of different stones and, speaking of the durability of a promise that is written in stone, a play on the wine’s name which contains the word stone in Spanish. It shows the three wines set in stone as though they were formed within it, and revealed by wind erosion. The voiceover speaks of the wine’s tenacity, excellence and tradition and environmental responsibility.

Key Visuals

The three different key visuals, one for each of their lines of wine, show each of the bottles as though it were a gem appearing within a unique stone, the wine revealed by years of wind erosion. Each wine has its own word associated with it, which are, Excellence (Colección Diamante), Consistency (Gran Reserva) and Character (Rincón de los Vientos).
Key Visual
Key Visual
Key Visual

Written in Stone