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Frontera
Video, Key Visual
Frontera approached us with an exciting challenge: to craft a bright, animated, and dynamic campaign that would introduce a refreshing new product to a completely new audience. The product in question? Frontera ICE, a vibrant, wine-based cocktail in a can available in two flavors, White Peach and Lemon, and designed to deliver refreshment with every sip. The goal was to capture the youthful energy and adventurous spirit of the brand while appealing to the tastes and sensibilities of a Chinese audience seeking something fun, different, and exciting.
To bring this vision to life, fruits became the heroes of the story, bursting to life in every frame to embody the product’s fresh, fruity personality. Using vibrant pastel backgrounds, suspended ice cubes, and floating fruit imagery, we built a bright, dynamic visual world where each element celebrated flavor and fun. The cans of Frontera ICE were placed at the center of this playful environment, inviting Chinese audiences to dive in, experiment, and taste something refreshingly different.
The campaign delivered a vibrant, sensory-driven experience that invited audiences to discover Frontera ICE in a fresh, fun, and fruity way. By blending bold visuals, dynamic storytelling, and global energy, we successfully positioned Frontera ICE as a refreshing new choice for a whole new market.
Protos
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
