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Diablo
Social Media Content, Video, Key Visual
Concha y Toro challenged us to take Diablo’s unstoppable momentum into new territory. After building an extraordinary wine portfolio that defied convention, the brand was ready to break another paradigm- to disrupt the sparkling category. In a market that continues to grow and sparkle with opportunity, Diablo sought to introduce a new kind of temptation: Diablo Spark, a line of sparkling wines that would carry the brand’s unmistakable attitude into an entirely new segment. The goal was clear: to capture regular sparkling wine drinkers, seduce Diablo loyalists, and redefine what a sparkling wine can look and feel like.
DAf developed a global campaign that positioned Diablo Spark as 'A New Kind of Temptation'- a celebration of boldness, beauty, and sensory allure. Building from Diablo’s strategic framework and visual identity, we created a dazzling world where the brand’s essence met the effervescence of the category. From the vibrant packaging and luxurious foils to digital, OOH, influencer, and press activations, the creative direction fused temptation and sophistication, capturing attention in every touchpoint. Our content strategy balanced massive digital impact with emotional storytelling- creating intrigue, interaction, and conversion. Through cinematic visuals, striking copy, and disruptive design, Diablo Spark was born as more than a new SKU- it became a new expression of the Diablo attitude.
With Diablo Spark, Concha y Toro opens a new horizon for the brand; one that shines, bubbles, and seduces with every pour. Two new creations - Blanc Spark and Rosé Spark - embody the brand’s power to evolve while staying true to its character: bold, magnetic, and unapologetically different. Together, they mark the beginning of a new chapter where Diablo continues to lead, challenge, and tempt. This launch not only expands the portfolio but invites a new audience to experience Diablo’s world through a sparkling lens.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
