Client |
Aveleda |
Capabilities |
Packaging Design |
Studying the history and culture of Portugal alongside this new product’s current competitive market, DAf discovered a wealth of evocative names to explore, inspired by the country’s music, landscapes, cuisine, language and literature. After consulting these with the client, the brand name “12 Knights“ was selected, inspired by a medieval tale of bravery and camaraderie, intimately known to the Portuguese.