Client |
Bodega Trivento |
Capabilities |
Brand Video |
The video had to present Golden Reserve as the definitive Malbec choice, guiding consumers to the world’s best Malbec.
DAf envisioned an idea of an elegant, immersive map that mirrored the perspective of a journey, where viewers follow a golden road that sees vineyards and wind vanes pop up as the
viewer moves closer to the ultimate destination — discovering THE Malbec, presented in an epic climax at the end of the film.
The claim “Discover THE Malbec” was selected to achieve two of the brand’s ambitions: to deepen their overall tagline “Discover Trivento”, and set this range apart as the only premium Malbec for consumers to consider.