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Casillero del Diablo
Video, Key Visual
Casillero del Diablo challenged us to expand its legacy into a new flavor territory. Known for its myth, bold character, and magnetic presence, the brand set out to attract a new drinker through indulgence and richer taste appeal. In the UK, where jammy, easy-drinking wines are on the rise, an opportunity emerged to bring Diablo’s attitude into a fruit-driven profile. Jammy Red Devil was born for those who crave intense flavor, smooth enjoyment, and delicious rebellion. The goal was simple. Engage sweet-red lovers, intrigue new explorers, and re-ignite loyal fans with a bolder kind of temptation. Because the myth isn’t just told, it’s tasted.
DAf transformed Jammy Red Devil into a sensory invitation. We built a vibrant visual world where indulgence leads the story. The Key Visual became the campaign’s anchor, blending bold textures, floating berries and luscious desserts into a modern expression of temptation. A high-impact hero video brought the experience to life, using close visuals and rhythmic movement to amplify flavor and desire. The narrative shifted the legend from mystery to pleasure, turning temptation into something to savor, not fear. Jammy Red Devil became more than a launch. It became a mood, an attitude, and a new way to experience Diablo.
Jammy Red Devil opens a new side of the legend, driven by flavor, pleasure and temptation. With a daring visual world and an unapologetically juicy identity, the brand evolves without losing its essence. A new chapter begins, bolder and richer than ever.
Frontera
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
