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Patriarche
Packaging Design
Historic French wine house Patriarche called upon DAf to design packaging for two limited editions of its sparkling wine brand, Veuve du Vernay to help boost sales in the US. The idea was to give this Brut a more contemporary feel and celebrate its French essence without relying on traditional visual cues.
DAf revisited the brand’s storytelling and created an updated version centered on celebrating the essence of the modern French woman. For Nº 1, DAf developed a sleeve with an elegant black and gold design incorporating the letter “V”. Nº 2 built upon this sophisticated, minimalistic design, adding red from the brand’s logo. Both bottles stand out amongst traditional French wine houses and appeal to an international audience.
DAf revisited the brand’s storytelling and created an updated version centered on celebrating the essence of the modern French woman. For Nº 1, DAf developed a sleeve with an elegant black and gold design incorporating the letter “V”. Nº 2 built upon this sophisticated, minimalistic design, adding red from the brand’s logo. Both bottles stand out amongst traditional French wine houses and appeal to an international audience. Revisiting a brand's foundational story with a fresh interpretation can provide the basis for a new look that is still cohesive.
LeVecke
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
