A Stylish Limited Edition
Patriarche
Historic French wine house Patriarche asked DAf to design packaging for two limited editions of its sparkling brand Veuve du Vernay to help boost sales in the US market. The objective was to give this Brut a more contemporary feel while allowing consumers to discover its French identity in a fresh way, one that celebrates origin without relying on predictable, traditional cues.
French heritage and a modern expression
We revisited the brand’s storytelling, centering the concept on the essence of the modern French woman- confident, elegant, and timeless yet unmistakably current. This narrative direction helped differentiate the brand from conventional Champagne-inspired aesthetics, replacing ornate heritage codes with a refined, fashion-forward sensibility designed for international appeal.
Confidence and elegance combined
For Nº 1, DAf developed a sleeve featuring an elegant black-and-gold palette incorporating the iconic ‘V,’ creating a sophisticated visual statement. Nº 2 builds upon this minimal foundation by introducing the brand’s signature red, maintaining cohesion while adding energy and contrast. Together, the bottles stand apart from traditional French sparkling packaging, presenting a sleek, collectible presence designed to dazzle both on shelf and in social settings.
A sophisticated color palette
Revisiting a brand’s foundational story through a contemporary lens can unlock new relevance while preserving authenticity. By aligning narrative, design, and market context, the updated packaging provides a cohesive yet renewed expression of Veuve du Vernay, one capable of attracting new consumers without losing its French soul.