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Constellation Brands
Video
One of the largest producers and marketers of wine and spirits in the US, Constellation Brands needed a launch video for their newest product, Ruffino Sparkling Rosé. Having worked with DAf in the past, they came to us in search of a creative twist on Italian tradition.
Tasked with communicating how well Ruffino pairs with food, we showcased modern Italian cuisine. Italian chic influenced artistic direction: elegant grey marble, champagne flutes that reflected Ruffino’s shield and a color palette based on the brand’s use of silver, gold, burgundy and rosé. Quick edits and a fast-paced score create a brand video as energetic as this lively new sparkling.
Using classic codes can give context to a new product, while adding a modern interpretation of those codes keeps it fresh.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
