A New Era

AmiChile

Brand Design

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Client Need

The Chilean mussel growers’ association, AmiChile, wanted to update its brand, embracing sustainability and modernity to increase membership and add value to members.

DAf's Response

DAf developed a new logo and color palette to give AmiChile a strong identity for a new era. The simple font and isotype representing the outline of a mussel shell are clean and professional, while colors inspired by the sea and the mussels themselves add freshness that pops.

Takeway

Simple can be powerful when it comes to brand identity.

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