Client |
Bodega Norton |
Capabilities |
Key Visual |
Perdriel was repositioning as a prestigious Argentinian wine, one that gives the consumer status. In order to do that, DAf had to educate consumers about why terroir was so important when creating a super-premium wine.
Perdriel´s unique location at the foot of the Andes, the old vines that give the wine its character and the expertise of its winemakers all contribute to the wine’s quality.