Client |
Viña Concha y Toro |
Capabilities |
Integrated Campaign |
Throughout the process, DAf worked closely with both Casillero del Diablo and Manchester United in order to understand the needs of each. Manchester United’s huge fan database allows the campaign to reach a large audience, so the challenge was to present the same beloved prize to their diehard fan base through a new angle. To do this, we drew from the idea of a dream.
In the face of any dream, there is always someone, or something, that can make it come true. For devoted Manchester United fans dreaming of playing at the Theatre of Dreams, that “something” is the partnership between Casillero del Diablo and Manchester United. Supported by the claim “Your chance to play at Old Trafford,” DAf created a brand video incorporating first-person point of view, following a fan from the moment they first encounter this chance, right to the moment their dream comes true.
The voice over was supplied by “The Voice of Old Trafford,” Manchester United’s own stadium announcer, Alan Keegan.
When you get the chance
To be a legend at the Theatre of Dreams
There’s only one answer
So…what do you say?
Win a trip to Manchester
To play at Old Trafford
You dreamt it. We make it happen.
