Cavicchioli – Piacere
Full of tradition and flair that dates back to 1928, Cavicchioli is an Italian sparkling, bursting with fun and energy. Our challenge was to capture the wine’s youthful energy, without losing sight of the style and grace that comes from nearly 100 years of Italian winemaking.
Inspired by the beauty of the colorful flowers featured on the bottle, we crafted a highly artistic and conceptual brand video in which the “Piacere” is represented by an explosion of flowers, vibrant colors, dance and music. We saw an opportunity to nurture the brand’s Italian heritage by honing in on classic style; sleek shapes, a pyramid of glasses and a pair of colorful stilettos, oozing finesse.
For the key visual, we established the claim, “Life is sweet”, in a vicente lettering, illuminating the playful nature of the wine and drawing a direct correlation between the brand and the “sweet” side of life.
Both video and key visual were displayed in graphics and digital media, predominantly in Europe, USA and China.