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Ritmo
Key Visual, Photography, Brand Book, Video
Given the changing face of sparkling wine during the pandemic, including more every-day consumption, a long-time client of DAf’s asked us to help them stake their claim, focusing on a sense of place and a close connection to latinidad, or the expressiveness of Latin culture. The three varieties of wine, made from grapes grown in Chile are for the export market.
Under the umbrella of the Borgota style of wine, we chose the name Ritmo (rhythm in Spanish) to connote a Latin flavor and way of life, under the Spanglish claim “Live the Latin Pasión.” We coupled that with a video filmed in the colonial part of Cartagena, Colombia to show scenes of casual get-togethers with friends, including on the coast and at a rooftop party with a DJ. Here and in the photography, we captured Ritmo’s essence as being youthful, positive and celebratory, fresh and fun, all with a colorful palette and a casual but upbeat style.
Staking a claim in the known territory of sparkling wine with an approachable, celebratory campaign.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
