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Diablo
Video, Key Visual
For this latest addition to Casillero del Diablo’s growing family of wines, they asked DAf to create storytelling and immersive visuals for Diablo Volcanic Cabernet, with an eye on the millennial market.
As with each of the campaigns we have previously done for this wine family, we created a world, this time focusing on the volcanic origin of the wine in both the visuals, featuring glowing lava and rough textures, and the campaign slogan: “Fiery Roots, Volcanic Soils.”
Worldbuilding and storytelling can take center stage, telling wine consumers everything they need to know.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
