Spain – Doble·V

Vive al Doble

Challenge

When Osborne added the whisky Doble·V to their portfolio, they were faced with the challenge of relaunching the brand to attract mid-Millennial whisky consumers to this Spanish, rather than Scotch, whisky. DAf was approached to create a range of assets to reposition the brand, including brand manifesto and claim, packaging design, key visuals, social media content and brand book.
Client
Osborne
Capabilities
Packaging

Key Visual

Social Media Content

Brand Book
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Solution

DAf created fresh, attractive pieces where the liquid was the star, drawing from Doble·V’s distinctive warm red tones and the icon of the “W” to create transparent, uncomplicated communications. The results shy away from the typical complexities of the whisky world and present our attitude-forward consumer at the forefront.

Key in all materials was the unencumbered, highly sociable attitude of the consumer. Described in Spanish as a “picarón” (similar to a “jokester”), they are the type of person who lives life intensely. This attitude was expressed in the claim “Vive al Doble,” a play on words in Spanish, inviting consumers to live more.

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Manifiesto

Cuando somos nosotros mismos, vivimos al doble.
Nos reímos, jugamos y disfrutamos al doble.
Pensamos menos en qué dirán y mucho más en qué vendrá.
Siempre atrevidos, listos y con audacia.
Así bailamos con el tiempo.
Dándole al pasado una doble vida
para hacer el presente mucho más interesante.
Y si tenemos en mano el whisky ideal, ¡pues mucho mejor!
Con doble suavidad y carácter, con doble sabor y espíritu.
Tan versátil como nuestro destino, tan auténtico como nuestra actitud.
Perfecto para celebrar todo lo que venga.
Sin importarnos cómo, ni tampoco dónde.
Justamente de eso se trata,
Vivir al doble.

Packaging Design

We updated Doble·V’s packaging to present a cleaner, more modern design featuring the iconized “W”.
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Key Visual

Doble·V defines itself as a brand that invites consumers to live intensely, forgetting about what others may say, and instead focusing on future opportunities. This attitude, summarized by the tagline “Vive al Doble” (a play on “life” and “double”) is expressed in the key visuals. Divided in two, they show our consumer, the “picarón”, living life to the fullest in everything they do.
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Perfect Serves

Key in this campaign is the inclusion of “perfect serves”, typical Spanish aperitivos that pair beautifully with the whisky.
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Photography

We shot in-studio to capture our consumers’ authenticity and happiness.
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Brand Book

DAf developed and designed the brand book for Doble·V, including the brand concept, guidelines and actions to present the refreshed product to market.
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Vive al Doble.