Draped in Dark Fruits

DAf's Response

DAf proposed personifying each vineyard parcel, giving them a human face and creative form. For Don Melchor 01, this took shape as a woman, embodying the wine’s elegance and character. The dress became a central storytelling element - its movement, fabric, and transparency designed to echo the silky texture of the wine itself - as well as the abundance of dark fruits that crown her head.

Through multiple iterations, the creative team explored how fabric could best communicate the wine’s qualities. Silky draping and flowing lines were created to mirror the wine’s smooth texture, as well as a crown of abundant dark fruits, symbolizing richness and vitality. What's more, we used layered and refined fabrics to craft and capture elegance and depth.

Each sketch and revision refined the balance between visual beauty and sensorial metaphor, ensuring that the final representation truly spoke of the parcela’s essence.

Final Thoughts

The result was a powerful visual metaphor: a woman whose dress embodies the silky movement and dark fruity notes of Don Melchor 01. By personifying the first vineyard parcel, DAf helped transform the parcel’s attributes into an emotional story- one that invites consumers to not only taste the wine, but to feel its texture, elegance, and artistry. This creative approach set the foundation for a narrative in which each parcel could be personified, building towards a complete portrait of Don Melchor’s single-vineyard legacy.